ME


Sherwin Edgar
62968
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

jasmine.JPG ju.JPG
asri.JPG ash.JPG

HISTORY

October 2008
November 2008
December 2008

Thursday, December 11, 2008

Meeting: 18
Attendance: All
Absentees: Sherwin

Time: 1700hrs - 1830hrs
Date: 10th Dec 2008
Venue: Library

Report was submitted to Haris via Jasmine.

Details are as follows:

Team Recommendations:
Objectives (To link back to our recommendations):
Research and evaluate whether industry events are successful to sustain the centre.
1. Increase awareness of the social enterprise centre
2. Increase sales of the social enterprise centre’s items
3. Increase visitor rates to the social enterprise centre

Thus we recommend:
1. Do more events
2. Entice more industry players down for partnerships and collaborations (travel agents etc)
3. Increase their marketing strategies such as… (Increase more transportation to the centre) (Improve on the marketing strategies used)

Conclusion
Industry event:
Effective (To have a stand based on the topic)It is effective + Reasons why it is effective.
Add quotes, good response from delegates.
Events in one way or another, events do make things work

Ways to improve:
1. Centre has to maintain relations and keep on progressing on the partnerships and collaborations.
2. Pro-activeAt the end of the day, we allocate the task equally among ourselves as below and to be completed by that night.

Jasmine: Recommendations
Ju & Asri: Conclusion
Ash: Ensure the flow of the report and make necessary changes according to Haris’s advice.
Sherwin: Update on pictures to be included in the report.

Certain adjustments had to be made thus the decision for a meeting tomorrow.

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